Grüner Ring Leipzig

Founded in 1996, The Green Belt of Leipzig is a voluntary intermunicipal alliance. Today it brings together 14 municipalities and two districts with a shared goal: to sustainably develop, preserve and make accessible the cultural landscape of the Leipzig region.

With the 30th anniversary approaching in 2026, one thing became clear: the work of The Green Belt of Leipzig is extensive and strategically important – yet largely invisible. Too often, the initiative is reduced to a cycle route. Even within the member municipalities, there was no shared understanding of what The Green Belt of Leipzig stands for, what it actually does, and why its work matters more than ever.

Before talking about channels, formats or design, a more fundamental task had to come first: clarifying the identity of The Green Belt of Leipzig.

In an initial workshop, together with the coordination office and representatives of the member municipalities, we developed a brand model defining the core of The Green Belt of Leipzig: its values, attitude, distinctive qualities and ambitions. This model became the strategic framework for all subsequent steps – from tone of voice and visual identity to content priorities.

Building on this foundation, we developed a comprehensive communication strategy for The Green Belt of Leipzig. It defines target groups, key messages and topics for both public and institutional communication, translating them into concrete measures and formats.

Crucially, communication is not treated as a set of isolated activities. Instead, its different elements are conceived as an interconnected whole. The result is a consistent system that informs, invites participation and enables engagement – internally and externally.

Alongside the strategic work, we developed the first coherent corporate design in the history of The Green Belt of Leipzig. It translates openness, cooperation and future orientation into a clear, contemporary visual language.

The design is primarily optimized for digital use, while remaining fully functional in print. A flexible system of open-source typefaces, a friendly and natural color palette, and a reduced formal language with generous color fields create recognition without overpowering the content. The rings from the visual mark of The Green Belt of Leipzig can be used both functionally and illustratively, depending on context.

A key first application of the new strategy and design is the website relaunch. It presents The Green Belt of Leipzig as what it truly is: a strategic platform for intermunicipal cooperation with a wide range of topics, projects and stakeholders – far more than a single route.

The project elevates the communication of The Green Belt of Leipzig to a new professional level. It creates clarity, relevance and a shared foundation on which future content, projects and collaborations can build. A solid basis for the years ahead – and for everything that may grow from it.